Serial entrepreneur and investor Tien Wong–known for his informative and incredibly well-attended CONNECTpreneur events–took a few minutes to chat recently at the 2016 Mid-Atlantic Marketing Summit.

In this video he comments on the increasingly noisy environment marketers face and how to be relevant. (Know your customers’ “Elevator Rant”.)

Tien also talks about how HubSpot has become the arms dealer to practitioners of what he calls “interruption marketing” (aka content marketing and marketing automation)–which contributes to the noise level.