If your sales and marketing efforts are falling short of expectations, perhaps you’re not in tune with your target audience’s perspective. Do you know what’s really important and valuable to them? Do you explain it in a way that makes sense from their point of view? Or are you using “internal-speak”?
This complimentary assessment will help you understand how well your messaging reflects the target audience’s actual pain points and priorities. Just fill out the form to request your assessment, and we’ll set up a 30-minute call or meeting.
(NOTE: Offer may be limited due to availability.)
Who is this assessment for?
You will benefit from this type of assessment if you are a B2B CEO, founder, entrepreneur, business owner or Chief Marketing Officer with a technology or professional services company. You have concerns that your value proposition and messaging are not resonating in your marketing and sales efforts: You sound just like your competitors; Your prospects listen but don’t buy; Or they don’t “get” how you can help them. And your marketing and sales results are falling short of expectations.
What does this assessment include?
We start with a 30 – 45 minute session to understand your situation as well as your target audience’s needs and priorities. We may also review marketing and sales elements such as your web site, presentation, proposal or sales messaging. We then provide a report with actionable feedback and guidance on how to make your value proposition and messaging more customer-centric.
The voices of our customers…
-
“Bob is is relentless, in a positive way, about using a customer as the reference point (‘what would the customer think?’). This really rooted us with the audience and prevented us from sounding like we were talking to ourselves.”
-
“In meeting with Bob for just an hour or so, I got precious new clarity on our go-to-market strategy and priorities—something I’d been wrestling with for two years (with multiple marketing resources).”
-
“He applies business savvy and experience to make marketing a good investment rather than simply a series of activities that may or may not have the desired result.”
-
“Great results came from our deep engagement using Bob’s ‘customer listening’ approach, because it got right to the heart of the true value of our product–from the customer perspective–beyond fuzzy platitudes.”
Read the entire story here.
-
“The feedback from every Partner, as well as my assessment of the effort, was outstanding and led to tangible results, including the partners’ satisfaction with their NAFCU partnership.”
Read the entire story here.
-
“Rather than focusing on tactics like SEO, email, print or events, Bob started by getting us to look at our motives. In other words, spending a dollar on traditional marketing meant not investing in, say product development, support, or an additional sales person.”
Read the full story here.
-
“You rarely find this combination of strategy and creativity in one resource.”
-
“We got actionable customer insights that led to powerful creative concepts.”
-
“The changes to our positioning and pitch made a huge and immediate difference.”
Read the entire story..
-
“Bob synthesized our story so it clearly presents what we are about and makes our marketing more effective.”
-
“The customer insights Bob uncovered were instrumental in our successful pivot that led to a $1.6M investment.”
Read the entire story here.
-
“Now our prospects’ eyebrows jump off their head and they say, ‘Why doesn’t my vendor do this?'”
Watch the video here.
-
“Bob did a fantastic job of translating the customers’ perspective into an effective vision and strategy.”
