Do you really know what’s important and valuable to your target audience? Or are you assuming or guessing?
According to McKinsey Consulting, most B2B companies “are talking past their customers.” Companies that intentionally listen to the voice of the customer–and leverage it in their positioning and messaging–grow faster than their competitors.
Chief Listening Officers will perform a complimentary assessment of how well your value proposition and messaging addresses the target audience’s actual pain points and priorities. See below for details. Fill out the form to request your assessment.
(NOTE: Offer may be limited due to availability.)
Who is this assessment for?
You will benefit from this type of assessment if you are a CEO, founder/entrepreneur, business owner, Chief Marketing Officer or other marketing executive or Sales executive with a B2B technology product and professional services company. You have concerns that your value proposition and messaging are not resonating in your marketing and sales efforts–you sound just like your competitors, prospects listen but don’t buy–or don’t “get” how you can help them–and your marketing campaigns fall flat.
What does this assessment include?
Chief Listening Officers will review your web site and then schedule a 45-60 minute session with you (CEO, Founder, Chief Marketing Officer or head of sales) to understand your objectives as well as your target audience’s needs and priorities. Then, based on our experience in working with and mentoring hundreds of companies on marketing strategy and customer insights, we will provide actionable feedback and guidance on how customer-centric your value proposition and message are relative to your target audience’s perspective.
The voices of our customers…
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“Bob is is relentless, in a positive way, about using a customer as the reference point (‘what would the customer think?’). This really rooted us with the audience and prevented us from sounding like we were talking to ourselves.”
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“In meeting with Bob for just an hour or so, I got precious new clarity on our go-to-market strategy and priorities—something I’d been wrestling with for two years (with multiple marketing resources).”
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“He applies business savvy and experience to make marketing a good investment rather than simply a series of activities that may or may not have the desired result.”
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“Great results came from our deep engagement using Bob’s ‘customer listening’ approach, because it got right to the heart of the true value of our product–from the customer perspective–beyond fuzzy platitudes.”
Read the entire story here.
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“The feedback from every Partner, as well as my assessment of the effort, was outstanding and led to tangible results, including the partners’ satisfaction with their NAFCU partnership.”
Read the entire story here.
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“Rather than focusing on tactics like SEO, email, print or events, Bob started by getting us to look at our motives. In other words, spending a dollar on traditional marketing meant not investing in, say product development, support, or an additional sales person.”
Read the full story here.
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“You rarely find this combination of strategy and creativity in one resource.”
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“We got actionable customer insights that led to powerful creative concepts.”
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“The changes to our positioning and pitch made a huge and immediate difference.”
Read the entire story..
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“Bob synthesized our story so it clearly presents what we are about and makes our marketing more effective.”
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“The customer insights Bob uncovered were instrumental in our successful pivot that led to a $1.6M investment.”
Read the entire story here.
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“Now our prospects’ eyebrows jump off their head and they say, ‘Why doesn’t my vendor do this?'”
Watch the video here.
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“Bob did a fantastic job of translating the customers’ perspective into an effective vision and strategy.”
