I had a wonderful experience doing a talk/workshop with a group of CEOs, courtesy of Lee Self’s Renaissance Executive Forum. We discussed the importance of discovering the customers’ Elevator Rant (every customer has one!) and the method for doing this, Agenda-Less Listening.
The group was incredibly interactive and creative in their understanding and interpretations of the content. These are the best workshops–when the teacher learns something new to make the next workshop better.
Thanks all!
Agenda-Less Listening: How to Discover & Leverage What Your Target Audience Really Thinks from Chief Listening Officers
