I’m excited to announce that I’ll be speaking again at the 2017 Mid-Atlantic Marketing Summit in Washington, DC on April 21st. The topic is:

Burn the Whiteboard & Go Ask Customers These 5 Questions

There are five provocative, insight-producing questions that your customers (and prospects) will be happy to answer. Their responses might surprise you—and will definitely help you improve your positioning, value proposition and messaging based on what’s important from the customer’s perspective. All you need to do is ask them.  Bob London, a marketing advisor, mentor and CEO of Chief Listening Officers, has helped hundreds of companies hear what their customers are really thinking.

I hope you can make it. To register, click here to learn more and register.

About the Mid-Atlantic Marketing Summit

2017 is the sixth year of the spring and fall Mid-Atlantic Marketing Summits. The summits have become the go-to and most respected marketing and communications conferences in the Mid-Atlantic region. They bring together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits and networking. The Washington, D.C. summit is being expanded and has moved to NEA Conference Center at 1201 16th St. NW, Washington, D.C. 20036.

The summits are co-produced by two of the most respected news organizations in the region: Potomac Tech Wire, the region’s source for technology news; and Capitol Communicator, the region’s source for marketing and communications news.

The Mid-Atlantic Marketing Summits features leaders from the top and emerging companies plus some of the best marketing and communications minds of the region. Themes focus on the latest ideas, technologies and trends in the ever-changing world of marketing. Topics include: metrics, mobile, social, big data, marketing automation, online video campaigns, experiential advertising, and much more.

You should attend if you are a CMO, brand marketer, marketing executive, public relations professional, entrepreneur, investor, technologist, creative director, media planner or publisher.