THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

24 Oct“Everyone’s dropping their shorts.” Paying the price—literally—for being a commodity.


I attended the Association for Corporate Growth (ACG) Technology Showcase recently to hear presentations from a number of mid-market companies and mingle…

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24 OctPut down those dashboards, reports and charts. Go listen to your customers!


Anything great that’s ever happened in business and certainly in marketing has come from knowing your customer. So if you don’t…

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24 Oct“Our customer’s leaving? I just talked to him last week!” (Yes, but did you listen?)


Dale: So, we just got a termination letter from Amalfi Global. Don: Shut up. Why? Dale: I don’t know yet. I haven’t…

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24 OctThat Time Aliens Attended a B2B Marketing Conference


The following conversation was overheard at the check-in table during a recent B2B marketing conference in Scottsdale, Arizona. Zubat and Ximbast are visiting Scottsdale…

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24 OctWhy Would You Spend $20K On an Ad That Says Absolutely Nothing?


Here’s the text of an actual cover wrap ad I saw recently when I picked up a copy of my local…

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24 OctWe all want customers for life. Why don’t we ask customers what that would take?


If I’ve learned one thing in several decades of hands on marketing leadership, strategy and execution, it’s that great marketing requires…

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THE ELEVATOR RANT BLOG

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