The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.
I attended the Association for Corporate Growth (ACG) Technology Showcase recently to hear presentations from a number of mid-market companies and mingle…Read More
Anything great that’s ever happened in business and certainly in marketing has come from knowing your customer. So if you don’t…Read More
Dale: So, we just got a termination letter from Amalfi Global. Don: Shut up. Why? Dale: I don’t know yet. I haven’t…Read More
The following conversation was overheard at the check-in table during a recent B2B marketing conference in Scottsdale, Arizona. Zubat and Ximbast are visiting Scottsdale…Read More
Here’s the text of an actual cover wrap ad I saw recently when I picked up a copy of my local…Read More
If I’ve learned one thing in several decades of hands on marketing leadership, strategy and execution, it’s that great marketing requires…Read More