The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.
“What do you and your team need to get better at this year?” It’s a simple question that focuses the customer…Read More
19 FebHow clear is your message? Probably equal to the distance between your CMO’s brain and the customers’.
Let’s play “marketing long distance.” You know what I’m talking about… CMO reads Gartner report that says the customer’s pain point…Read More
Marketing’s 4 P’s are obviously outdated–so marketer- and brand-centric. “It’s about OUR PRODUCT.” “WE need a pricing strategy.” You can almost feel…Read More
31 JanExecutives who resist listening to customers often reference Steve Jobs and Henry Ford. Here’s why they’re dead wrong.
Once in a while, for one reason or another, an executive will say to me, “Well Steve Jobs said, ‘It’s not…Read More
“Wemeiusour”–the acronym for “We-Me-I-Us-Our” (and pronounced we-MAY-uh-sour) is a dreaded affliction found in most marketing and sales campaigns that paralyzes prospects…Read More
THIS IS THE FIRST EPISODE OF “LEADERS WHO LISTEN,” FEATURING INSIGHTS FROM EXECUTIVES WHO KNOW WHAT THEY DON’T KNOW–AND ARE CURIOUS…Read More