The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.
We want to hear your rants. Your complaints about unfortunate marketing and sales strategies. Tactics gone awry like vapid white papers…Read More
Elizabeth Shea, founder and CEO of Speakerbox Communications, heard me speak last year about how to find out what’s really important…Read More
I’ve written and talked a lot about how a particular method of listening to your target audience reveals their true problems…Read More
You may have heard me talk about listening to your target audience to make sure you know their real pain points, priorities…Read More
If there’s one quote that sums up my extremely jovial but pointed interview with Sales Guru Ian Altman, it’s this: “It’s…Read More
OK, before I get into this post I have to get my point of view out there: “Not only is every…Read More
I thought I’d share a cool outcome from a workshop I did with a peer advisory/networking group. I recommend anyone who…Read More