The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.
We want to hear your rants. Your complaints about unfortunate marketing and sales strategies. Tactics gone awry like vapid white papers…Read More
In one of their recent e-newsletters, software product design shop Viget immediately got my attention with this intro: Research has an…Read More
In my talk, “You Are Not the Customer,” I use the following data from SpiceWorks that demonstrates “The Disconnect Between Marketers and…Read More
B2B marketing has become like the Chinese Zodiac: A different theme every year. Let’s just agree every year is the year…Read More
06 MarWant to know your sweet spot? Don’t guess or assume. Ask people who know you. It worked for me.
After being somewhat clueless and feeling somewhat but not super successful for the early part of my professional life, I finally found my…Read More
Over the years I’ve often found myself at odds with the marketing-industrial complex–the trends, shiny objects, parades and bells and whistles…Read More
After recently attending a massive trade show for the food and restaurant equipment industry, I have some important observations. First, I had no…Read More