The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.
Products are cool. They’re sexy. Useful. You can touch and feel them. They can change the world. Successful products (especially software)…Read More
If you’re thinking about having me speak to your organization to provide a heavy dose of customer perspective, you might want…Read More
Strategy Spotlight: How to become your own Chief Listening OfficerRead More
Elizabeth Shea, founder and CEO of Speakerbox Communications, heard me speak last year about how to find out what’s really important…Read More
I’ve written and talked a lot about how a particular method of listening to your target audience reveals their true problems…Read More
You may have heard me talk about listening to your target audience to make sure you know their real pain points, priorities…Read More