THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

26 FebTell us your rant.


We want to hear your rants. Your complaints about unfortunate marketing and sales strategies. Tactics gone awry like vapid white papers…

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18 AprMali Phonpadith Interviews Bob London About His Journey from Marketer to Listener


17 AprBob London’s Recipe for Grilled Whiteboard (MAMS Preview)


17 AprMy Interview with Ian Altman: Stupid Marketing–The Biggest Marketing Mistakes Companies Make


If there’s one quote that sums up my extremely jovial but pointed interview with Sales Guru Ian Altman, it’s this: “It’s…

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14 AprWhy do marketers have to say every year is the year of XYZ?


OK, before I get into this post I have to get my point of view out there: “Not only is every…

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13 AprVistage & EO Members: Play the Newlywed Game to Test Your Message Stickiness


I thought I’d share a cool outcome from a workshop I did with a peer advisory/networking group. I recommend anyone who…

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30 MarApplying Lean Principles to the Border Wall with Mexico 🙂


Ask 100 people who are desperate to enter the United States about their pain points, how they currently plan to enter…

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27 MarFounders: Have you even Googled the problem you’re trying to solve?


27 Mar4/27 – FREE Webinar: Burn the Whiteboard! Stop Brainstorming & Go Ask Customers These 5 Questions


If you can’t make my talk at the Mid-Atlantic Marketing Summit on 4/21, here’s a free webinar where you’ll hear why…

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27 MarSpeaking at Mid-Atlantic Marketing Summit: “Burn the Whiteboard!”


I’m excited to be speaking again at the Mid-Atlantic Marketing Summit–this time in Washington, DC on April 21, 2017. Here’s the…

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25 MarBurn the Whiteboard & Go Ask Customers These 5 Questions


I’m excited to announce that I’ll be speaking again at the 2017 Mid-Atlantic Marketing Summit in Washington, DC on April 21st….

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THE ELEVATOR RANT BLOG

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