THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

22 FebThe problem with your overstuffed messaging–and how to pack efficiently.


When you pack for a trip, you don’t put your entire closet into the suitcase and start pulling out what you…

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21 FebDear Amazon.com: Here’s the real reason you need to choose DC.


To: Amazon.com From: The Powers that Be in DC Subject Line: The real reason you need to choose DC for HQ2…

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20 FebAnother incredibly productive question for your “customer listening” arsenal.


“What do you and your team need to get better at this year?” It’s a simple question that focuses the customer…

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19 FebHow clear is your message? Probably equal to the distance between your CMO’s brain and the customers’.


Let’s play “marketing long distance.” You know what I’m talking about… CMO reads Gartner report that says the customer’s pain point…

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31 JanMarketing Agencies: Don’t play with AI. It could make you look dumb.


31 JanMarketing’s 4 P’s are outdated and irrelevant. Now it’s all about the customer’s 3 P’s.


Marketing’s 4 P’s are obviously outdated–so marketer- and brand-centric. “It’s about OUR PRODUCT.” “WE need a pricing strategy.” You can almost feel…

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31 JanExecutives who resist listening to customers often reference Steve Jobs and Henry Ford. Here’s why they’re dead wrong.


Once in a while, for one reason or another, an executive will say to me, “Well Steve Jobs said, ‘It’s not…

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23 JanEradicate “Wemeiusour” from your marketing and sales–forever.


“Wemeiusour”–the acronym for “We-Me-I-Us-Our” (and pronounced we-MAY-uh-sour) is a dreaded affliction found in most marketing and sales campaigns that paralyzes prospects…

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23 JanLEADERS WHO LISTEN: Excella Consulting (5x Inc. 5000 honoree) Creates a Culture of Curiosity


THIS IS THE FIRST EPISODE OF “LEADERS WHO LISTEN,” FEATURING INSIGHTS FROM EXECUTIVES WHO KNOW WHAT THEY DON’T KNOW–AND ARE CURIOUS…

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18 DecHey Marketers, Let’s Play a Guessing Game: “2018 IS THE YEAR OF _______!”


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THE ELEVATOR RANT BLOG

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