THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

31 MayAnd now, a message from your customers. (OK, 9 messages)


We all spend a lot of time–much of it in grueling brainstorming sessions–debating, honing and delivering OUR messages. From our perspective….

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10 MayWORKSHOP – Agenda-Less Listening: How to Discover & Leverage What Your Target Audience Really Thinks


I had a wonderful experience doing a talk/workshop with a group of CEOs, courtesy of Lee Self’s Renaissance Executive Forum. We…

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09 MayNational PR Firm Embraces “Agenda-Less Listening” to Gain Critical Client Insights


26 MarThe 8 Most Embarrassing Things Facebook Knows About Me


If you haven’t looked at the data Facebook has collected on you, I suggest you do so immediately. Here’s what I…

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14 MarGet a dose of B2B buyers’ perspective with nudge.ai’s blog series: HOW I BUY


12 MarHow to interview a B2B brand strategy firm. (It’s about customers more than colors.)


Interviewing a brand strategy firm can be tricky and frustrating. It’s easy to get caught up in their animated, graphics-rich presentations…

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03 MarEffective B2B content marketing requires extreme customer intimacy (3 no-BS tips)


At this point, every B2B company should be exploring and refining some sort of content marketing strategy. We know that customers…

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22 FebThe problem with your overstuffed messaging–and how to pack efficiently.


When you pack for a trip, you don’t put your entire closet into the suitcase and start pulling out what you…

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21 FebDear Amazon.com: Here’s the real reason you need to choose DC.


To: Amazon.com From: The Powers that Be in DC Subject Line: The real reason you need to choose DC for HQ2…

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20 FebAnother incredibly productive question for your “customer listening” arsenal.


“What do you and your team need to get better at this year?” It’s a simple question that focuses the customer…

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THE ELEVATOR RANT BLOG

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