THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

13 OctThe killer question you need to ask customers (before your competitors do).


11 OctWhy CXOs shouldn’t delegate customer discovery to product folks.


Products are cool. They’re sexy. Useful. You can touch and feel them. They can change the world. Successful products (especially software)…

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20 SepWebinar feedback: “A good reminder that simple thought provoking questions are the best!”


If you’re thinking about having me speak to your organization to provide a heavy dose of customer perspective, you might want…

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12 SepMy interview with TrustRadius: How to become your own Chief Listening Officer


Strategy Spotlight: How to become your own Chief Listening Officer

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12 SepCan we just agree to stop using photos of fake people on web sites?


27 JunAtlantic Media’s David Bradley Shows the Power of Seeking Customers’ Perspectives


15 JunWe “Burned the Whiteboard” at Speakerbox Communications (filmed live)


Elizabeth Shea, founder and CEO of Speakerbox Communications, heard me speak last year about how to find out what’s really important…

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01 JunPwC Gives Ad Agencies a Much-Needed Kick in the A$$


28 May5 Customer Reactions When You Find Their “R-Spot”


I’ve written and talked a lot about how a particular method of listening to your target audience reveals their true problems…

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25 MaySend this email to 10 customers and prospects. Thank me later.


You may have heard me talk about listening to your target audience to make sure you know their real pain points, priorities…

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THE ELEVATOR RANT BLOG

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