THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

26 FebTell us your rant.


We want to hear your rants. Your complaints about unfortunate marketing and sales strategies. Tactics gone awry like vapid white papers…

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27 JunAtlantic Media’s David Bradley Shows the Power of Seeking Customers’ Perspectives


15 JunWe “Burned the Whiteboard” at Speakerbox Communications (filmed live)


Elizabeth Shea, founder and CEO of Speakerbox Communications, heard me speak last year about how to find out what’s really important…

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01 JunPwC Gives Ad Agencies a Much-Needed Kick in the A$$


28 May5 Customer Reactions When You Find Their “R-Spot”


I’ve written and talked a lot about how a particular method of listening to your target audience reveals their true problems…

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25 MaySend this email to 10 customers and prospects. Thank me later.


You may have heard me talk about listening to your target audience to make sure you know their real pain points, priorities…

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18 AprMali Phonpadith Interviews Bob London About His Journey from Marketer to Listener


17 AprBob London’s Recipe for Grilled Whiteboard (MAMS Preview)


17 AprMy Interview with Ian Altman: Stupid Marketing–The Biggest Marketing Mistakes Companies Make


If there’s one quote that sums up my extremely jovial but pointed interview with Sales Guru Ian Altman, it’s this: “It’s…

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14 AprWhy do marketers have to say every year is the year of XYZ?


OK, before I get into this post I have to get my point of view out there: “Not only is every…

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13 AprVistage & EO Members: Play the Newlywed Game to Test Your Message Stickiness


I thought I’d share a cool outcome from a workshop I did with a peer advisory/networking group. I recommend anyone who…

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THE ELEVATOR RANT BLOG

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