THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

01 NovInstead of Cliche Sales Questions, Ask These (Live from the Same Side Selling Academy)


30 OctWhy I hung up on this thought leader.


30 OctInstead of asking “what keeps you up at night?” and other cliches, try this instead.


13 OctThe killer question you need to ask customers (before your competitors do).


11 OctWhy CXOs shouldn’t delegate customer discovery to product folks.


Products are cool. They’re sexy. Useful. You can touch and feel them. They can change the world. Successful products (especially software)…

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20 SepWebinar feedback: “A good reminder that simple thought provoking questions are the best!”


If you’re thinking about having me speak to your organization to provide a heavy dose of customer perspective, you might want…

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12 SepMy interview with TrustRadius: How to become your own Chief Listening Officer


Strategy Spotlight: How to become your own Chief Listening Officer

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12 SepCan we just agree to stop using photos of fake people on web sites?


27 JunAtlantic Media’s David Bradley Shows the Power of Seeking Customers’ Perspectives


15 JunWe “Burned the Whiteboard” at Speakerbox Communications (filmed live)


Elizabeth Shea, founder and CEO of Speakerbox Communications, heard me speak last year about how to find out what’s really important…

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THE ELEVATOR RANT BLOG

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