THE ELEVATOR RANT BLOG

The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.

26 FebTell us your rant.


We want to hear your rants. Your complaints about unfortunate marketing and sales strategies. Tactics gone awry like vapid white papers…

Share this:
Read More

23 MarThe industry expert you’re hiring might have a limited perspective.


Share this:
Read More

20 MarThe Death of Selfie-Style Marketing


16 MarIs your doctor really hearing you? (And why CEOs & marketers need to listen more too.)


12 MarUseful article from Viget Labs: 9 Tips for Doing Fast, Lightweight Research


In one of their recent e-newsletters, software product design shop Viget immediately got my attention with this intro: Research has an…

Share this:
Read More

10 Mar“The B2B Buying Disconnect” – Great insights in this TrustRadius report


In my talk, “You Are Not the Customer,” I use the following data from SpiceWorks that demonstrates “The Disconnect Between Marketers and…

Share this:
Read More

08 MarWhy is B2B marketing like the Chinese Zodiac?


B2B marketing has become like the Chinese Zodiac: A different theme every year. Let’s just agree every year is the year…

Share this:
Read More

06 MarWant to know your sweet spot? Don’t guess or assume. Ask people who know you. It worked for me.


After being somewhat clueless and feeling somewhat but not super successful for the early part of my professional life, I finally found my…

Share this:
Read More

27 FebThe Death of Selfie-Style Marketing


Over the years I’ve often found myself at odds with the marketing-industrial complex–the trends, shiny objects, parades and bells and whistles…

Share this:
Read More

21 FebHow did this company crush their trade show? By nailing their customer’s Elevator Rant.


After recently attending a massive trade show for the food and restaurant equipment industry, I have some important observations. First, I had no…

Share this:
Read More

THE ELEVATOR RANT BLOG

Share this: