The purpose of this blog is to inspire, teach and support you in your efforts to better understand what your customers are really thinking–so you can start marketing and selling based on their perspective, not yours. You’ll see tips, insights, news and, yes, a few rants. Your comments and rants are always appreciated.
If you haven’t looked at the data Facebook has collected on you, I suggest you do so immediately. Here’s what I…Read More
Interviewing a brand strategy firm can be tricky and frustrating. It’s easy to get caught up in their animated, graphics-rich presentations…Read More
At this point, every B2B company should be exploring and refining some sort of content marketing strategy. We know that customers…Read More
When you pack for a trip, you don’t put your entire closet into the suitcase and start pulling out what you…Read More
To: Amazon.com From: The Powers that Be in DC Subject Line: The real reason you need to choose DC for HQ2…Read More
“What do you and your team need to get better at this year?” It’s a simple question that focuses the customer…Read More
19 FebHow clear is your message? Probably equal to the distance between your CMO’s brain and the customers’.
Let’s play “marketing long distance.” You know what I’m talking about… CMO reads Gartner report that says the customer’s pain point…Read More
Marketing’s 4 P’s are obviously outdated–so marketer- and brand-centric. “It’s about OUR PRODUCT.” “WE need a pricing strategy.” You can almost feel…Read More