FREE MESSAGING ASSESSMENT:

ARE YOU SPEAKING THE CUSTOMERS’ LANGUAGE?

OR YOUR OWN?

If your sales and marketing efforts are falling short of expectations, perhaps you’re not in tune with your target audience’s perspective. Do you know what’s really important and valuable to them? Do you explain it in a way that makes sense from their point of view? Or are you using “internal-speak”?
This complimentary assessment will help you understand how well your messaging reflects the target audience’s actual pain points and priorities. Just fill out the form to request your assessment, and we’ll set up a 30-minute call or meeting.

(NOTE: Offer may be limited due to availability.)

Who is this assessment for?

You will benefit from this type of assessment if you are a B2B CEO, founder, entrepreneur, business owner or Chief Marketing Officer with a technology or professional services company. You have concerns that your value proposition and messaging are not resonating in your marketing and sales efforts: You sound just like your competitors; Your prospects listen but don’t buy; Or they don’t “get” how you can help them. And your marketing and sales results are falling short of expectations.

What does this assessment include?

We start with a 30 – 45 minute session to understand your situation as well as your target audience’s needs and priorities. We may also review marketing and sales elements such as your web site, presentation, proposal or sales messaging. We then provide a report with actionable feedback and guidance on how to make your value proposition and messaging more customer-centric.

The voices of our customers…

  • “Bob is is relentless, in a positive way, about using a customer as the reference point (‘what would the customer think?’). This really rooted us with the audience and prevented us from sounding like we were talking to ourselves.”

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    Brent Schimke
    Chief Operating Officer, DataCubed
  • “In meeting with Bob for just an hour or so, I got precious new clarity on our go-to-market strategy and priorities—something I’d been wrestling with for two years (with multiple marketing resources).

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    Alison Whitmire
    President, Learning in Action Technologies
  • “He applies business savvy and experience to make marketing a good investment rather than simply a series of activities that may or may not have the desired result.”

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    Ric Fleisher
    COO, Upside Door; Co-Founder, Urgent.ly, EVP, Cougaar Software
  • “Great results came from our deep engagement using Bob’s ‘customer listening’ approach, because it got right to the heart of the true value of our product–from the customer perspective–beyond fuzzy platitudes.”

    Read the entire story here.

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    Peter Cresse
    Executive Vice President, CloverETL
  • “The feedback from every Partner, as well as my assessment of the effort, was outstanding and led to tangible results, including the partners’ satisfaction with their NAFCU partnership.”

    Read the entire story here.

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    David Frankil
    President, NAFCU Services Corp.
  • “Rather than focusing on tactics like SEO, email, print or events, Bob started by getting us to look at our motives. In other words, spending a dollar on traditional marketing meant not investing in, say product development, support, or an additional sales person.”

    Read the full story here.

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    John Kraft
    CEO, ServerVault (acquired by Carpathia)
  • “You rarely find this combination of strategy and creativity in one resource.”

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    David Trachtenberg
    Chief Solutions Officer, vRad (acquired by MEDNAX)
  • “We got actionable customer insights that led to powerful creative concepts.”

    Watch video.

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    Tien Wong
    Serial Entrepreneur & Investor
  • “The changes to our positioning and pitch made a huge and immediate difference.”

    Read the entire story..

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    Pat Friel
    Managing Partner, Lochlin Partners
  • “Bob synthesized our story so it clearly presents what we are about and makes our marketing more effective.”

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    Bryan Gernert
    CEO & Co-Founder, Resonate, Inc.
  • “The customer insights Bob uncovered were instrumental in our successful pivot that led to a $1.6M investment.”

    Read the entire story here.

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    Jay Chapel
    CEO & Co-Founder, ParkMyCloud
  • “Now our prospects’ eyebrows jump off their head and they say, ‘Why doesn’t my vendor do this?'”

    Watch the video here.

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    Heinan Landa
    CEO & Founder, Optimal Networks
  • “Bob did a fantastic job of translating the customers’ perspective into an effective vision and strategy.”

    (Read more)

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    Amy Bjarnason
    COO, CrossCountry Consulting

Just fill out the form below, and we’ll contact you regarding the assessment.

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