Your Customer Re-Disovery playbook includes the proven list of insight-provoking questions, tips on how and why to ask them and an overall project guide for your entire “customer listening” initiative.
That’s everything you need to rediscover your customers’ real issues (we call them Elevator Rants) and translate them into differentiators that are meaningful and valuable from the customer’s perspective. So you can start getting customers for life at the price point you want.
This playbook is offered exclusively to CEOs, business owners, entrepreneurs and executives in marketing, product management, product marketing and sales.
What's in the playbook?
Gain fresh customer insights to differentiate your business, product or service.
In order to be more relevant in the marketplace, you need to learn what the market landscape looks like from the customer’s perspective. What’s important to them? What problems aren’t being properly addressed? What changes in your product, service or processes would make them a “customer for life”? The best way to answer these questions is to…ASK THE CUSTOMER!
The Customer Re-Discovery Playbook includes all of the questions, steps, tips and templates you need to uncover meaningful, tangible ways to differentiate your business that are valuable from the customer’s point of view.
``Magic`` questions
Proven to elicit deep insights from customers and prospects regarding their actual priorities and pain points, how they value products and services and how they make decisions.
Process
Step-by-step instructions on how to approach customers and prospects, “hear what they’re thinking” and find fresh insights.
How to ask
Guidelines and tips on conducting conversations with customers and prospects–including the best ways get them to open up–in order to reveal candid, useful insights.
FAQs
Answers to frequently asked questions we’ve received over the years–so you don’t have to take time out of your busy schedule to ask!