Get a complimentary Elevator Rant Toolkit featuring the “magic customer questions” that will help you think like a customer.
Invaluable customer insights are there for the asking. Now you can learn your customers’ Elevator Rant to differentiate and grow your business.
Your toolkit includes the “magic questions,” a guide on how to ask them, a sample process flow and email templates.
That’s everything you need to uncover your customers’ Elevator Rant and translate it into differentiators that are meaningful and valuable from the customer’s perspective. So you can start getting customers for life at the price point you want.
This kit is offered exclusively to B2B CEOs, business owners, entrepreneurs and executives in marketing, product management, product marketing and sales.
See some of the "magic questions."
Q. C’mon. How are these questions magic?
A. They have yielded dozens fresh insights for our clients on what their customers really think and need, helping them differentiate their business, product or service.
In order to be more relevant in the marketplace, you need to learn what the world looks like from your customers’ perspective. What’s important to them? What problems aren’t being properly addressed? What drives their decisions? What changes in your product, service or processes would make them a “customer for life”?
Questions like the ones below have uncovered meaningful, tangible insights for dozens of our clients. Now you can use them to learn what’s valuable from the customer’s point of view.
Q. What's on your next board of directors update slide?
Proven to elicit deep insights from customers and prospects regarding their actual priorities and pain points, how they value products and services and how they make decisions.
Q. What's our sweet spot? What are we great at--better than anyone else?
A detailed spreadsheet, showing the overall process, step-by-step. You can easily customize this tool to guide and manage your customer insights project.
Q. Hypothetically, what would you get fired for not accomplishing in the next 12 months?
Guidelines and tips on how to conduct conversations with customers and prospects–including the best ways get them to open up–in order to reveal candid and useful insights.
Q. What would make you a customer for life?
Templates for emails to customers and prospects requesting participation and mails to your sales team eliciting suggestions for customer and prospect participants.
Why you need it.
Why you need it.
What you can do with it.
What you can do with it.
"Bob is is relentless, in a positive way, about using a customer as the reference point (‘what would the customer think?’). This really rooted us with the audience and prevented us from sounding like we were talking to ourselves."
“In meeting with Bob for just an hour or so, I got precious new clarity on our go-to-market strategy and priorities—something I’d been wrestling with for two years (with multiple marketing resources).”
"He applies business savvy and experience to make marketing a good investment rather than simply a series of activities that may or may not have the desired result.”
"Great results came from our deep engagement using Bob's 'customer listening' approach, because it got right to the heart of the true value of our product--from the customer perspective--beyond fuzzy platitudes.” Read the entire story here.
“The feedback from every Partner, as well as my assessment of the effort, was outstanding and led to tangible results, including the partners' satisfaction with their NAFCU partnership." Read the entire story here.
"Rather than focusing on tactics like SEO, email, print or events, Bob started by getting us to look at our motives. In other words, spending a dollar on traditional marketing meant not investing in, say product development, support, or an additional sales person." Read the full story here.
“You rarely find this combination of strategy and creativity in one resource."
“We got actionable customer insights that led to powerful creative concepts." Watch video.
“The changes to our positioning and pitch made a huge and immediate difference." Read the entire story..
“Bob synthesized our story so it clearly presents what we are about and makes our marketing more effective."
"The customer insights Bob uncovered were instrumental in our successful pivot that led to a $1.6M investment." Read the entire story here.