Get a complimentary Elevator Rant Toolkit featuring the “magic customer questions” that will help you think like a customer.
Invaluable customer insights are there for the asking. Now you can learn your customers’ Elevator Rant to differentiate and grow your business.
Your toolkit includes the “magic questions,” a guide on how to ask them, a sample process flow and email templates.
That’s everything you need to uncover your customers’ Elevator Rant and translate it into differentiators that are meaningful and valuable from the customer’s perspective. So you can start getting customers for life at the price point you want.
This kit is offered exclusively to B2B CEOs, business owners, entrepreneurs and executives in marketing, product management, product marketing and sales.
See some of the "magic questions."
Q. C’mon. How are these questions magic?
A. They have yielded dozens fresh insights for our clients on what their customers really think and need, helping them differentiate their business, product or service.
In order to be more relevant in the marketplace, you need to learn what the world looks like from your customers’ perspective. What’s important to them? What problems aren’t being properly addressed? What drives their decisions? What changes in your product, service or processes would make them a “customer for life”?
Questions like the ones below have uncovered meaningful, tangible insights for dozens of our clients. Now you can use them to learn what’s valuable from the customer’s point of view.
Q. What's on your next board of directors update slide?
Proven to elicit deep insights from customers and prospects regarding their actual priorities and pain points, how they value products and services and how they make decisions.
Q. What's our sweet spot? What are we great at--better than anyone else?
A detailed spreadsheet, showing the overall process, step-by-step. You can easily customize this tool to guide and manage your customer insights project.
Q. Hypothetically, what would you get fired for not accomplishing in the next 12 months?
Guidelines and tips on how to conduct conversations with customers and prospects–including the best ways get them to open up–in order to reveal candid and useful insights.
Q. What would make you a customer for life?
Templates for emails to customers and prospects requesting participation and mails to your sales team eliciting suggestions for customer and prospect participants.
Why you need it.
Why you need it.
What you can do with it.
What you can do with it.
