The Customer Re-Discovery Playbook includes all of the questions, steps, tips and templates you need to uncover meaningful, tangible ways to differentiate your business that are valuable from the customer’s perspective–not yours.
Watch this quick video overview
What’s in the Customer Re-Discovery Playbook?
Proven to elicit deep insights from customers and prospects regarding their actual priorities and pain points, how they value products and services and how they make decisions.
Step-by-step instructions on how to approach customers and prospects, “hear what they’re thinking” and find fresh insights.
How to ask
Guidelines and tips on conducting conversations with customers and prospects–including the best ways get them to open up–in order to reveal candid, useful insights.
Answers to frequently asked questions we’ve received over the years–so you don’t have to take time out of your busy schedule to ask!
Some of the “magic” questions in the Playbook
Q. What’s our sweet spot? What are we great at–better than anyone else?
Q. What’s on your next board of directors update slide?
Q. What would make you a customer for life?
Q. Hypothetically, what would you get fired for not getting done in the next 12 months?