I’m pleased to introduce yet another company that has adopted and benefited from the “Agenda-less Listening” approach.
After hosting me at her EO Forum Retreat, Sabina Gault, founder of Los Angeles, CA-based Konnect Agency, embraced the need to ask current, former and prospective clients some disruptive, thought provoking questions, then let them talk about what THEY think is important and just…LISTEN!
Congrats to Konnect’s Christina MacKinnon, who led the process and whose excellent listening skills and judgement led to critical insights. Perhaps her most memorable comment: “I was surprised how much people wanted to talk to me…how they were ready to talk to me.”
Konnect Agency is a national PR firm whose clients include Krave, FatBurger, Dave & Busters, AMF.
And here’s the full interview (9 minutes):
As marketers and sellers, we’re pretty excellent at pushing our own perspective out into the marketplace: Our messaging, our content, our pitch deck, our value prop. Perhaps this explains why the deluge of B2B content marketing and thought leadership has basically created a giant wall of noise between companies and their target audience.
What we don’t get enough of is the target audience’s perspective. What are decision-makers are really thinking about on the other side of that giant wall of noise we’re creating? How do they go through and perceive the buying process?
That’s what you’ll learn when you visit the How I Buy blog by a company called nudge.ai. Just go to https://nudge.ai/blog and you’ll see what I’m talking about.