As marketers and sellers, we’re pretty excellent at pushing our own perspective out into the marketplace: Our messaging, our content, our pitch deck, our value prop. Perhaps this explains why the deluge of B2B content marketing and thought leadership has basically created a giant wall of noise between companies and their target audience.

What we don’t get enough of is the target audience’s perspective. What are decision-makers are really thinking about on the other side of that giant wall of noise we’re creating? How do they go through and perceive the buying process?

That’s what you’ll learn when you visit the How I Buy blog by a company called Just go to and you’ll see what I’m talking about.

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