Special thank you to Ian Altman of Forbes for publishing an article dedicated to the influence a listening-based approach can have on your customers.

Link to the article:


Here is an excerpt from Altman’s article, ‘The One Thing Most People Forget When Asking Questions’:

B2B marketing jedi, Bob London, heads-up Chief Listening Officers. To be effective, he says, leaders and managers must leave the confines of their offices and actually talk to customers to understand what they care about, what they need, and what they’d like to see done differently. Bob’s mantra is “shut up and listen.” Few people, he notes, do it well.


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