If I’ve learned one thing in several decades of hands-on marketing leadership, strategy and execution, it’s that great marketing starts with great listening.
And great listening means asking your customers questions your competitors haven’t asked.
In fact, one of the pivotal moments in my evolution from Chief Marketing Officer to Chief Listening Officer was when I started asking my clients’ customers (and prospects) this simple question during my “customer rediscovery” interviews:
What would make you a customer for life?
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