You’re a B2B professional services firm. Your people are the product. So what message does it send to your web site visitors when they’re greeted by image like the one above? Basically the message is that you didn’t want to invest the time and budget to showcase your actual people.

Listen up–reality is the new marketing. Using photos of fake people only puts another barrier between you and your customer or prospect. But showing real people draws them in.

Hear my rant on the subject–and see how one company, CrossCountry Consulting, is doing it right–in the video above.


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