I’m excited to be speaking again at the Mid-Atlantic Marketing Summit–this time in Washington, DC on April 21, 2017. Here’s the topic and description from the web site:
BURN THE WHITEBOARD! STOP BRAINSTORMING AND GO ASK YOUR CUSTOMERS THESE 5 QUESTIONS
There are five provocative, insight-producing questions that your customers (and prospects) will be happy to answer. Their responses might surprise you—and will definitely help you improve your positioning, value proposition and messaging based on what’s important from the customer’s perspective. All you need to do is ask them. Bob London, a marketing advisor, mentor and CEO of Chief Listening Officers, has helped hundreds of companies hear what their customers are really thinking.
To learn more and register, visit: http://mamsummit.com/sessions/presentation-6. I hope to see you there.