I had a blast being interviewed on the Bootstrapped podcast, courtesy of the University of Maryland’s Dingman Center for Entrepreneurship where I’m privileged to serve as Entrepreneur in Residence. Co-hosts Elana Fine, Managing Director Dingman, and Joe Bailey, Associate Research Professor, Robert H. Smith School of Business, are excellent interviewers who asked me some thought provoking questions.  As you’ll hear there were plenty of laughs along the way.

Why should you listen? To quote the Dingman web site,

During a time when there is a constant “war for customer’s attention,” London advocates for listening. If your startup is not getting customers, try asking someone, “What would make you a customer for life?” Starting with a customer’s “elevator rants” or complaints about a product or service makes for a solid foundation for a new enterprise.

Enjoy the podcast.

Link to the Dingman site here.


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