I caught up with serial entrepreneur and investor Tien Wong at the October 2016 Mid-Atlantic Marketing Summit where he spoke on using SnapChat for B2B, and I gave a talk called “You are not your customer,” which focused on using the customer’s real perspective to improve marketing strategy.

In this video Tien comments on the increasingly noisy environment marketers face and how to be relevant. He also talks about how HubSpot has become the arms dealer to practitioners of what he calls “interruption marketing” (aka content marketing and marketing automation)–which contributes to the noise level.

Share this: